WhatsApp Business Pricing in India: Plans vs Meta Fees

Teams often mix three different costs:

1. Software plan — what your inbox / CRM charges monthly
2. Meta conversation / message fees — what WhatsApp Cloud API bills
3. Optional prepaid balance — how some platforms collect usage until card subscriptions exist

KyaApp software plans (INR)

| Plan | Price | Focus | |------|-------|--------| | Free | ₹0 (14-day trial) | Try inbox + limited campaigns | | Starter | ₹999 / month | WhatsApp + Instagram, campaigns | | Pro | ₹2,499 / month | AI auto-replies, higher limits |

These cover product access. They are not Meta's conversation rates.

Usage / prepaid balance

Today, outbound message usage may draw from a prepaid balance paid via Razorpay (UPI, cards, netbanking). Full card / subscription billing for usage is on the roadmap. Your monthly plan still defines channels, AI, and caps.

How to budget

• Estimate monthly conversations by category (marketing vs utility vs service)
• Add software plan for the seats/channels you need
• Leave buffer for campaign spikes
• Do not compare only “cheapest seats” if Instagram + AI are requirements

FAQ

Are Meta fees included in ₹999?
No. Meta charges separately based on conversation categories and region.

Will you support pure subscription billing later?
Yes — card / subscription billing for usage is planned; prepaid balance is the current collection method.

View live pricing